Unlock the Power of Assertiveness Training

Learn to Communicate Confidently and Effectively

Assertiveness Training is the key to unlocking your full potential. It’s a way to communicate your needs and rights while respecting the rights of others. With the help of a qualified coach/therapist, you can learn to recognize communication patterns that aren’t working in your life and express yourself in a way that really works.

  • Improve your relationships
  • Enhance your leadership skills
  • Boost your self-confidence
  • Achieve greater success
  • Live a happier, more fulfilling life

At Psych Company, we’ll help you live your life free from barriers. Our assertiveness training program is designed to teach you new ways of expressing yourself that are effective and empowering. Our qualified coach/therapist will first help you identify what you’re really feeling and then teach you new ways of expressing it that really work.

With the help of assertiveness training, you can break down the barriers that are holding you back, achieve your goals, and live a happier, more fulfilling life.

Sign up for assertiveness training now and unlock your full potential »

Female manager using assertiveness training in the workplace

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Break down the barriers that are holding you back.

We’ll help you live your life free from barriers

Why is it important to learn to be assertive?

It is important because in every relationship you will have to have difficult conversations about challenging topics and you want to be able to handle them confidently and, in a way, that you can feel proud of. Plus, you don’t want to make the situation worse by the way you discuss it or damage a relationship even further by saying something in ways that escalates the situation. Do you have trouble telling others (employees, bosses, partners, colleagues, friends, etc.) when you didn’t like something or saying no to things you don’t want to do. Or, do you often hurt people by being too aggressive? I think most individuals can use a little help in this area of their lives.  Assertiveness can bring more peace and harmony to your relationships and bring you even closer to other people when done effectively.  It can increase happiness by helping to solve problems and anything that doesn’t make you happy.

Non-Assertive Communication Styles Include:


This type of communicating your feelings and desires is harsh and hurtful. It can often cause anxiety, hurt, anger, and defensiveness in others as it does not take the feelings of others into account.


This is when you do not communicate at all.  You hold your feelings in, you don’t say no to things you don’t want to do,

You do things you don’t want to do and often feel resentful and this can often lead aggressiveness when they build to a certain point.


Passive-aggressiveness is when you don’t directly tell someone something bothered you but you display aggressive behaviours that people have trouble putting their finger on. You might show up late or burn dinner for example. You are angry at someone and you show it with implicit behaviours.

Have a question? We’re here to help

Assertiveness training will teach you the following assertive behaviours:

  • Saying no to demands and requests
  • Setting boundaries and sticking with them/being firm
  • Talking about things that bother you or addressing problems
  • Asking others for help, favours, requests
  • Beginning, changing and ending conversations
  • Expressing feelings, thoughts, opinions, experiences
  • sharing positive and/or negative emotions
  • Challenging rules/traditions that are unfair, don’t work, don’t make any sense

Recommended Books:

Boundaries Where You End and I Begin Anne, Katherine

The Assertiveness Workbook: How to express your ideas and stand up for yourself at work and in relationships

Crucial Conversations: Tools for talking when the stakes are high Patterson, Kerry